Qualifying Criteria for Digital Marketing

Qualifying Criteria for Digital Marketing - Tier 1 Exceptional Talent Visa Blog

Question (author style is kept): I have a quick question, though, if I may this is the last one.

3. How do I demonstrate continuous learning/mastery of new commercial or technical digital skills throughout my career? Evidence of learning processes or tools such as Agile or Scrum or of an up-to-date knowledge of your sector trends, as shown for example by a relevant qualification, or by a talk in a prestigious conference.

Given that Google Analytics Certification is the industry-leading recognition for those involved in Digital Marketing, my question is will this count towards this criteria? As I have been certified for almost 4 years now in Google?

Answer: After diving a little bit into Google Analytics Individual Qualification Certificates (I suggest you mean this certificate), I suggest this is a proof of your learning new commercial digital skills and it is industry-leading recognition for Digital Marketing and it can be count towards this Qualifying Criteria BUT there are two important aspects.


As I have found in different courses of Google Analytics Qualification there are different approaches to show or not to show the final score in the certificate. If your certificate has any score – it has to be in the higher level, not average. Barely pass and average score in any kind of certificates (not only for Digital Marketing but also for tech guys) did not help at all. I have a real example from one person who sent a certificate with “PASS” but not “EXCELLENT” and it was considered as disadvantage of the application; an applicant got refusal because of lack of Qualifying Criteria (however, I have to approve that there were also other gaps in that visa application with Key Criteria).

Time of Issuing the Certificate

Believe me or not but 4 years is quite a long period for digital field. Hence, you need to show some other proof of your mastering new skills and learning after obtaining Google Analytics Qualification Certificate.

Just go along with my thoughts: you got this Certificate and started your work, without next mastering new skills or learning something new about Digital Marketing. So you are just purely doing your everyday job. Thousands are doing the same. Hence, it is an ordinary working lifestyle and this method of business is not too talented. To be recognized as a person who has continuous learning and mastering new skills you need to have some small or big results every year. Perhaps, to write an article, or make a presentation, speak at the conference or have completed other courses and this should be reflected somewhere (or at least in business results of your company).

Sure, there is plenty of different situations when even Google Analytics Individual Qualification Certificate with average score, issued 4 years ago can be considered as an industry-leading recognition for Digital Marketing and bring benefits to your visa application as a Qualifying Criteria for your Tier 1 Exceptional Talent Visa application. But I believe it has to be only in conjunction with fresher documents. This Certificate has to be as a step towards your bigger achievements in Digital Marketing in the next years after you got it.

Tier 1 Exceptional Talent Visa application - Examples of Documents and Help

Author: Andrii Seleznov

This blog is written by Andrii Seleznov. Andrii is a holder of Tier 1 Exceptional Promise visa. He is an experienced entrepreneur, professional engineer, founder and CTO at Petiole and Alumni Mentor at GIST Tech-I Competition

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